Who is Johart ?
Johart is the elegant and sophisticated expression of a very particular art. A concept that brings together the materials, the textures, and the colors of Moroccan craftsmanship. Targeting a specific niche and specializing in interior furnishings and space decoration.
By targeting a selective and luxurious aesthetic clientele, Johart introduces connoisseurs and enthusiasts to the importance of Moroccan craftsmanship. It adds spices to the connoisseurs of the art of designing space and furniture. A symphonic melody resonates in the souls of artists who know how to recognize and appreciate a unique piece.
The best master artisans, known as « Maallem, » are collected and selected by Johart to produce unique pieces faithful to Moroccan craftsmanship, and present them to a modern architecture that they can only enrich and beautify it.
At Johart, we are committed to preserving the essential values that make up the soul of Moroccan craftsmanship. We are proud to promote the unique « Made in Morocco » know-how and to support artisans and rural women in precarious situations. We offer them financial stability and moral support, by recognizing the value of their rigorous work and precious art passed down from generation to generation. By preserving and supporting Moroccan traditions, we are true to our mission of valuing the authenticity and cultural heritage of our country.
Our Services
ARTISTIC CONSULTATIOn
Whether it is for the design of a Zellige pool in Saint Tropez, a fireplace rug in your favorite hotel in Saint Moritz, or just to embellish your living room with moucharabieh, the beginning of a new project always starts with you! In your first meeting with architect Yousra Ennayer, we will try to understand your vision and identify your tastes to accompany your fantasies.
CONCEPTUALIZATION
Through mood boards and conceptual models, we offer you ideas and finishes adapted to your project. We will find the perfect composition for your space, the unique piece that will bring authenticity to your style and character to your environment.
REALIZATION
For your custom and made-to-measure orders, Johart is committed to selecting the best master craftsmen from all corners of Morocco to study and produce a unique piece to present to you. Johart guarantees the uniqueness of each item and its optimal quality. Great attention to detail is reserved for each work, from its design to its realization, whether it is done by hand or with artisanal tools.
DELIVERY AND INSTALLATION
Our works of art are produced in the oldest medinas (such as Fes, Rabat, Marrakech…) or in the most remote villages of the Atlas Mountains, and are delivered to you wherever you are. Johart accompanies your fantasies from conception to execution, to the installation of each piece, as small and modest as a Zellige pearl, or as massive and majestic as an oak gate.
Our Story
JOHART, THE CONCEPT STORE IS BORN IN ROME.
HIS IDEA, A FEW YEARS OLD, WAS BORN IN RABAT.
YOUSRA ENNAYEr ALSO ELSEWHERE.
Johart is a luxury art and design concept that was born in Rome thanks to the passion and creativity of Yousra Ennayer, an architect who grew up in Rabat, Morocco. Her love for design and interior architecture began in her youth and developed throughout her travels in Europe, Africa, and Asia.
After starting her education at the National School of Architecture in Rabat, Yousra continued her studies in Valencia, Spain, before beginning her academic career at La Sapienza in Rome, where she eventually settled. Today, she practices in one of the best architecture studios in the Italian capital.
Our Story
JOHART, THE CONCEPT STORE IS BORN IN ROME.
HIS IDEA, A FEW YEARS OLD, WAS BORN IN RABAT.
YOUSRA ENNAYEr ALSO ELSEWHERE.
Johart is a luxury art and design concept that was born in Rome thanks to the passion and creativity of Yousra Ennayer, an architect who grew up in Rabat, Morocco. Her love for design and interior architecture began in her youth and developed throughout her travels in Europe, Africa, and Asia.
After starting her education at the National School of Architecture in Rabat, Yousra continued her studies in Valencia, Spain, before beginning her academic career at La Sapienza in Rome, where she eventually settled. Today, she practices in one of the best architecture studios in the Italian capital.
Johart was born from Yousra’s desire to share her passion for Moroccan craftsmanship and design with the world. Johart’s story is that of ancestral traditions that draw inspiration from the land of the thousand and one nights, resulting in a symbiosis of the ancient and the modern, and a fusion of cultures and folklore. It is also the story of the « maallem », holders of precious know-how passed down from generation to generation, fueled by their creativity, passion, and expertise. Johart aims to promote these exceptional know-hows, to make the beauty of Moroccan craftsmanship recognized, and to support these talented men and women who perpetuate it.
At Johart, the emphasis is on detail, quality, and exclusivity. Each product is carefully selected to offer a unique experience to those who are in eternal pursuit of beauty. Johart dares, we dare Moroccan art and design in all contexts. By creating the most graceful harmonies, or the most daring styles.